{"classes":[{"categories":[{"measurements":[{"groupId":"OG000","spread":"0.05","value":"3.08"},{"groupId":"OG001","spread":"0.05","value":"3.14"}]}]}],"denoms":[{"counts":[{"groupId":"OG000","value":"328"},{"groupId":"OG001","value":"321"}],"units":"Participants"}],"description":"Intentions to reduce drinking were assessed once after participants viewed all three PWLs. Participants were asked to answer questions such as \"How interested are you in reducing drinking in the next 6 months?\" Participants responded to these questions on an appropriately labeled 5-point scale (e.g., 1 = Not at all interested, 2=Slightly interested, 3=Moderately interested, 4=Very interested, 5=Extremely interested).","dispersionType":"Standard Error","groups":[{"description":"Participants in this arm were presented with three narrative pictorial warning labels (PWLs) for alcoholic beverages. Narrative PWLs included a photo showing the lived experiences of individuals affected by alcohol-related cancer (e.g., a headshot of a man with a misshapen jaw) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG000","title":"Narrative Pictorial Warning Labels"},{"description":"Participants in this arm will be presented with three non-narrative pictorial warning labels (PWLs) for alcoholic beverages. Non-narrative PWLs contained graphic images of diseased organs (e.g., a closeup image of a mouth with rotten teeth and oral thrush) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG001","title":"Non-Narrative Pictorial Warning Labels"}],"paramType":"MEAN","reportingStatus":"POSTED","timeFrame":"Assessed during the one-time 15-minute online survey experiment.","title":"Intentions to Reduce Drinking","type":"PRIMARY","unitOfMeasure":"score on a scale"}