{"classes":[{"categories":[{"measurements":[{"groupId":"OG000","spread":"0.05","value":"4.47"},{"groupId":"OG001","spread":"0.05","value":"4.55"}]}]}],"denoms":[{"counts":[{"groupId":"OG000","value":"328"},{"groupId":"OG001","value":"321"}],"units":"Participants"}],"description":"Perceived severity of harm were assessed once after participants viewed all three PWLs. Participants were asked to indicate how much getting a specific type of cancer because of drinking would affect their life. Participants responded on a five-point scale (1=Not at all, 2=Very little, 3=Somewhat, 4=Quite a bit, 5=A great deal).","dispersionType":"Standard Error","groups":[{"description":"Participants in this arm were presented with three narrative pictorial warning labels (PWLs) for alcoholic beverages. Narrative PWLs included a photo showing the lived experiences of individuals affected by alcohol-related cancer (e.g., a headshot of a man with a misshapen jaw) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG000","title":"Narrative Pictorial Warning Labels"},{"description":"Participants in this arm will be presented with three non-narrative pictorial warning labels (PWLs) for alcoholic beverages. Non-narrative PWLs contained graphic images of diseased organs (e.g., a closeup image of a mouth with rotten teeth and oral thrush) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG001","title":"Non-Narrative Pictorial Warning Labels"}],"paramType":"MEAN","reportingStatus":"POSTED","timeFrame":"Assessed during the one-time 15-minute online survey experiment.","title":"Perceived Severity of Harm","type":"PRIMARY","unitOfMeasure":"score on a scale"}