{"classes":[{"categories":[{"measurements":[{"groupId":"OG000","spread":"0.069","value":"8.75"},{"groupId":"OG001","spread":"0.066","value":"8.47"}]}]}],"denoms":[{"counts":[{"groupId":"OG000","value":"192"},{"groupId":"OG001","value":"213"}],"units":"Participants"}],"description":"Dwell time measures the total duration of attention to an area of interest (AOI). Each warning label consisted of two AOIs: image AOI and text AOI. Dwell time for each AOI was averaged across three PWLs within each arm.","dispersionType":"Standard Error","groups":[{"description":"Participants in this arm were presented with three narrative pictorial warning labels (PWLs) for alcoholic beverages. Narrative PWLs included a photo showing the lived experiences of individuals affected by alcohol-related cancer (e.g., a headshot of a man with a misshapen jaw) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG000","title":"Narrative Pictorial Warning Labels"},{"description":"Participants in this arm will be presented with three non-narrative pictorial warning labels (PWLs) for alcoholic beverages. Non-narrative PWLs contained graphic images of diseased organs (e.g., a closeup image of a mouth with rotten teeth and oral thrush) and a text warning statement (e.g., WARNING: Drinking alcohol can cause oral cancer). The warnings focused on oral, esophageal, and laryngeal cancers, respectively.","id":"OG001","title":"Non-Narrative Pictorial Warning Labels"}],"paramType":"MEAN","populationDescription":"Sticky's internal algorithms determined cases where the eye tracking data is less than \"perfect\" and only returns \"usable\" data. Thus, only usable eye tracking data were analyzed.","reportingStatus":"POSTED","timeFrame":"Assessed during the one-time 15-minute online survey experiment.","title":"Dwell Time","type":"PRIMARY","unitOfMeasure":"seconds"}